What is On page SEO and Off page SEO Optimization | Complete search engine optimization techniques

What is On page SEO and Off page SEO Optimization

What is SEO Search Engines Optimization?

एसईओ क्या है = SEO ke full form hay “Search Engines Optimization”. Google, Bing, Yandex yea sab World keWeb Search Engines hay, jisme hum log kuch vi News/Songs/Games/Movie—search (खोज) karte hai. Likin hum Search engines ko Optimize (का अनुकूलन) kay se kare, hamare Post ke liya???

Website ke Article/Post ko Search Engines per Top10 rank me le jane ke liya, hum log SEO optimization techniques (तकनीक) use karte hay. World me bohut sari websites hai aur, in me aapke post ko rank karna vi bohut easy (आसान) baat nahi hay. 1st to apko Article ke Keywords ko dhundna/research karna parta hay Google Adwords per. 2nd Uske bad Keywords ko rank karana parta hay Search Engines per. Proper SEO ke liya bohut sari Techniques hote hay. Hum iss post per “On page SEO”&“Off page SEO uper discuss (चर्चा) karenge.

SEO Techniques 2 types ke hote hay “On page SEO” & “Off page SEO”. On page SEO Technique use hote hay Posts/Articles liya aur, Off page SEO use hota hay Search engines per.

On page SEO

On page SEO (पेज एसईओ) hum use karte hay Articles/Post ko optimize (अनुकूलन) karne ke liya. Apke Website Wordpress/Google Blogger kahi pe hoo, Article ko likhne samay achhe se post ko customize (अनुकूलित करें) kijia. Apke article unique (अद्वितीय) hona chahiya, usme Keywords use hona chahiya. Is ke baad On page SEO Technique use hoga.

On-page SEO = Optimize Article:

1.      Post Title
2.     Meta Tags
3.     Internal Linking
4.     Keyword Research and Placement
5.     Permalink
6.     Article Word Counting
7.     Post Images
1. Post Title= Aapke Post ke Title (शीर्षक) unique hona chahiya, usme focus keyword (फोकस कीवर्ड ) use hona chahiya. Title article ke short form hay, usliya title ko achhe se likhiya. Jis se post ke topics (विषय) samaj me aye.
2. Meta Tags= Meta Tag aap ke post ke short description (संक्षिप्त वर्णन) hay. Aap jab Google me kuchvi search karte hoo, tab bohut sari links ate hai. Un Article Link ke baad jo short description raheta hay. Yea Meta Tag hi generate (उत्पन्न) karta hay.

3. Internal Linking= Aap koye Post likhne ke samay kuch words ke upar link dalia, jo aur koye website per redirect (अनुप्रेषित) ho jayaga. Yea vi 2 types ke hote hay.
  1. Internal link share (Aapke website keaurkiye post ke link)
  2. External link Share (Others websites links)

4. Keyword Research and Placement = Actually article ke Keywords rank karne se Post Web Search Engines per rank karta hay. Aap post likhne pahale “Google Adwords” per jake aapke Article ke Topics ke upar kuch Keywords search kijia. Unn Keywords ko, aapkeNew-Article ke body me use kijia.

5. Permalink = Post ke URL per article ka chota sa Title rahata hay, wo hay Permalink. Yea search engine per post SEO ke main factor (मुख्य कारक ) hay. Post ke Permalink ko aap customize kar sakte hoo, issko Custom URL (कस्टम यूआरएल) vi kahate hay. Permalink customize ke samay iss per meaningful 2 se 4 word use kijia, aur iss me Focus keyword vi rahana chahiya. Tab jake aap ke post rank karage.
Example: [http://website.com/what-is-google-adsense/]

6. Article Word Counting= Article me minimum 500 words use hona chahiya. Aapke post kam words kehoga to Rank nahikaraga. Article per Heading/Sub heading/Paragraph rahana chahiya.

7. Post Images= Post per Copyright free Original images use kijia or, customize images use kijia. Un Images per Alt Tag use rahana chahiya. Image ke Alt Tag per focus keyword ko use kijia.

Yea 7 Tips use kar kea apke Post ko customize kijia. Isse aapke post ke Good SEO hoga.

Off Page SEO

Off page SEO hum use karte hay Search Engines ko optimize karne ke liya aur, Website ko Search engine me rank karane ke liya. Aapke Post/Website ko Google, Bing, Yandex, Yahoo etc…..inn sab Search Engines me 1strank me lane ke liya Backlinks generate (उत्पन्न ) karna parta hay. Off page SEO techniques me Do follow & No Follow 2 types ke Backlinks use hote hay.

Off-Page SEO = Optimize Search Engines:

1.      Directory Submission
2.     Search Engine Submission
3.     Article Submission
4.     Guest Posting
5.     Comments Posting
6.     Social Media marketing
7.     Web 2.0 Submission

1. Directory Submission= Websites ka bohut sari Directory hota hay, Kuch High PR directory & kuck Low PR directory. Apna website ko web directory me submit (जमा करें) karke hume Backlinks milta hai. Kuch web-directory me website submission Free hai & kuch me Paid (paisa dena parta) hay. Koye web-directory me hume link submit karke Do-Follow / No-Follow Backlink mil sakhta hay. Web-directory me bohut sari category & sub-category rahata hay, hamare website jis category me jata hay uss category ko choose karke hume Web-link submit karna parta hay. Sabhi Web-Directory ke apna Rules (नियम) hota hay, jisko hume follow karna hoga.

Types of Web Directory :
  1. Paid or Feature Listing
  2. Regular Link with Reciprocal Link
  3. Free or Regular Listing

 2. Search Engine Submission = Humare Website ko Search engine me rank karane ke liya Website ko Google, Bing, Yandex, Yahoo etc…..inn sab Search Engines me submit karna jaruri hay.

World Top 10 Search Engines
  1. Google
  2. Bing
  3. Yahoo
  4. Ask.com
  5. AOL.com
  6. Baidu
  7. Wolframalpha
  8. DuckDuckGo
  9. Internet Archive
  10. Yandex

Iss Link per click karke aapke website ko ek sath sab Search Engines me Free me submit kijia [www.entireweb.com]

3.  Article Submission = Others High PR websites me agar hum apna website ke article ko submit kare, to usse Article Submission bolte hay. Aur koie High Pr website me hamare Artile ka kuch reading paragraph show hoga, baki ke post Continue Read name link sa rahega. Agar koye viewers Continue Read me click kare to, hamare website me redirect (अनुप्रेषित) hoo jayega.

4. Guest Posting = Agar kisi ke website site me jake , Guest (अतिथि ) banke koye article aap likhe to use guest posting kahate hay. Likin uske website me guest posting enable rahana chahiye. Otherwise uss website ke admin ke email me aap, apne post ko send kar sakhte hoo. Guest posting se achhasa Backlink mil sakhta hay. Guest posting paid/unpaid vi ho sakhta hay. Basically yea system Paid hi hay.

5. Comment Posting = Comment Posting karne ke liye aur kisike website ka Articles ko read karke comment box pe jake kuch vi good comment kijia aur, apke 1 post ka link share kar dijia. Isse aap ko Do Follow backlink mil sakhta hay. Likin, agar uss Website ke owner aap ke comments ko approve kare to.
Aur kisike Facebook, Twitter, Google+ page, YouTube videos mey vi app kisi post ke upar comments post karke, uske sath 1 link share kar sakhte hoo.
Please Comments ko kudh likhiya, koye software ka use matt kijia. Nahi to yea Black Head SEO ke andar chala jaya ga aur, yea aap ke website ke Ranking per Negative Effect (बुरा प्रभाव) kar sakhta hay.

6. Social Media Marketing = Social Media Platforms (सोशल मीडिया प्लेटफॉर्म) per website ke Posts share karke aap Traffic generate kar sakte hoo. Ess se backlink naki milaga, magar aap ka website ka Traffic Engagement Increase hoga & Posts ke View increase ho gayage. Aap ke website per Social Media Sharing ke Plugin use kijia. Social Media Platforms per apna account banaiye &  post ko uha share (शेयर) kijia.

Social Media Sites list:
  1. Facebook
  2. Twitter
  3. Linkedin
  4. Google Plus
  5. Reddit
  6. Whatsapp
  7. Instagram
  8. Pinterest
  9. Quora
  10. Tumblr
  11. Flicker
  12. StumbleUpon
  13. Digg
  14. Viber
  15. Delicious

7. Web 2.0 Submission = Aap ke websites per admin &  viewers dono ke interaction/ relation banana ke process hay yea Web 2.0 Submission. Past mey Web 1.0 sites per viewers Article ko read kar skhte the, but uspe koye reaction/comments nahi de sakhte the. New Web 2.0 websites Reader & Writer dono ke liya hi interactive ho gaya. Newly koye vi Social Media platforms Web 2.0 websites hay, jisme app friends ke sath chat kar sakhte hoo, link share kar sakhte hoo.
Process : Google me search kijiye Web 2.0 Submission sites list. Aap Blogger, Wordpress, Tumblr e.t.c per free me website banaiye & app ke Others websites ke posts/ aap ke Client ke website ke Posts link share kijiya iin Free Websites ke Article Body mey.
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